Brand Story
Rurutiki’s name originated from the founding family pet horse. When it was first adopted, the former race horse was weak, but regained its vitality after years of love and care. The horse’s attitude of resilience, fortitude and determination inspired the founding values of the brand as it reflects the ability for the company to bounce back in any circumstance. Furthermore, “Rurutiki” is a Mandarin saying that means all paths are blessed.
Rurutiki has leveraged it’s longevity to garner strong brand awareness alongside its extensive history of proven excellence. The brand relies on its experience and strong track record to aid businesses embrace e-commerce, thus elevating their success.

Vision
To be the Top-Mind (TOM) e-commerce & digital solutions enabler in South East Asia (SEA).
Mission
To help growing brands accelerate their digitalisation journey with an intelligent e-commerce supply chain and management solutions.
Our Core Values
Respect
Reliability
Thankfulness
Knowledgeable








Unity
Uniqueness
Integrity
Innovation

Respect

Unity

Reliable

Uniqueness

Thankfulness

Integrity

Knowledgeable

Innovation
Our Services

E-commerce & Digitalisation Solutions
The Rurutiki team is committed to making the digitalisation process understandable and seamless. We are ready to assist our clients and guide them at every step of the way.

IT Integrated Warehousing & Order Fulfilment
We work to extensively provide extensive end-to-end solutions that are seamlessly integrated across all platforms, resulting in impeccable operational qualities.

Stock & Store Management
a. General Warehouse Storage
b. Air-Conditioned Storage
c. Inventory Management
d. Real Time Stock & Order

Omnichannel Distribution
Fusing operations and product flows across channels and platforms to achieve a seamless shopping experience for your customers

Customer Support & Analysis
We are able to effectively gauge, track and tabulate the outcomes from customers and shoppers to optimise their shopping experience

Technology & Integration
We provide ease to the e-commerce process through our IT Integrated Warehouse solutions, while offering real-time stock visibility at your e-store fronts
Why Rurutiki

Complete e-Commerce and Digitalisation Solutions with Industry Know-How

Human-Powered, Tech-Enabled Solutions

Cultivate Your Digitalisation Strategies With Ease

Transparent Omnichannel Distribution

A Proven Technology Framework that Turns Data Into Actionable Insights
Our Accolades & Achievements
2018
11.11 No.1 Brand for Groceries Category
2019
Shopee Seller of the Year.
Nestle E-commerce Excellence Business Partner of the Year.
Nestle Recognition for Highest Achieving Sales Growth.
2020
E-commerce 11.11 Mega Day Outstanding Sales Award
2021
Super Golden Bull Award Winner
2021 11.11 Nestlé 130% Growth vs. LY; Top 2 Grocery Official Store
2021 Top 10 SME100 Award
2022
SOBA - Female Entrepreneur of the Year Award (Outstanding Achievement)
SOBA - Best Use of Technology Award (Platinum)
SOBA - Best Green Initiative Award (Silver)
SOBA - Best in E-Retail Award (Silver)
MTPN - Consumers' Choice Award
SHIPBA - Signature Outstanding Business Category for Award
Corporate Milestone
2016


Establishment of Rurutiki in Kulai, Johor
2018


Brand Partner’s E-Commerce Excellence Business Partner of the Year
2020


Brand Partner’s E-Commerce 11.11 Mega Day Outstanding Sales
2022


Moved to own warehouse with more than 86,000 sq. ft. space in Puncak Alam, Selangor
2019


No.1 Seller in Grocery Categories during 11.11 in Lazada Mall
2021


Brand Partner’s Highest Growth Distributor of the Year
The Team
Meet our professionals

Goh Xiao Yen
Managing Director

Corey Tan
Executive Director

Tan Siew Yee
Finance Manager

Michael Choy
Head of Business Development

Ngh Thien Kim
Operation & Warehouse Manager

Ang Chi Ling
Sales Manager
Trusted by over 100+ local and international brands






Solutions at a Glance
