Brand Story

Rurutiki’s name originated from the founding family pet horse. When it was first adopted, the former race horse was weak, but regained its vitality after years of love and care. The horse’s attitude of resilience, fortitude and determination inspired the founding values of the brand as it reflects the ability for the company to bounce back in any circumstance. Furthermore, “Rurutiki” is a Mandarin saying that means all paths are blessed.

Rurutiki has leveraged it’s longevity to garner strong brand awareness alongside its extensive history of proven excellence. The brand relies on its experience and strong track record to aid businesses embrace e-commerce, thus elevating their success.


To be the Top-Mind (TOM) e-commerce & digital solutions enabler in South East Asia (SEA).


To help growing brands accelerate their digitalisation journey with an intelligent e-commerce supply chain and management solutions.

Our Core Values










Our Services

E-commerce & Digitalisation Solutions

The Rurutiki team is committed to making the digitalisation process understandable and seamless. We are ready to assist our clients and guide them at every step of the way.

IT Integrated Warehousing & Order Fulfilment

We work to extensively provide extensive end-to-end solutions that are seamlessly integrated across all platforms, resulting in impeccable operational qualities.

Stock & Store Management

a. General Warehouse Storage
b. Air-Conditioned Storage
c. Inventory Management
d. Real Time Stock & Order

Omnichannel Distribution

Fusing operations and product flows across channels and platforms to achieve a seamless shopping experience for your customers

Customer Support & Analysis

We are able to effectively gauge, track and tabulate the outcomes from customers and shoppers to optimise their shopping experience

Technology & Integration

We provide ease to the e-commerce process through our IT Integrated Warehouse solutions, while offering real-time stock visibility at your e-store fronts

Why Rurutiki

Complete e-Commerce and Digitalisation Solutions with Industry Know-How

Tech-Enabled Solutions

Cultivate Your Digitalisation Strategies With Ease

Transparent Omnichannel Distribution

A Proven Technology Framework that Turns Data Into Actionable Insights

Our Accolades & Achievements



    Shopee Seller of the Year.


    Nestle E-commerce Excellence Business Partner of the Year.


    Nestle Recognition for Highest Achieving Sales Growth.



    11.11 No.1 Brand for Groceries Category



    E-commerce 11.11 Mega Day Outstanding Sales Award



    Super Golden Bull Award Winner


    2021 11.11 Nestlé 130% Growth vs. LY; Top 2 Grocery Official Store


    2021 Top 10 SME100 Award

Corporate Milestone

The Team

Meet our professionals

Goh Xiao Yen

Managing Director

Corey Tan

Executive Director

Tan Siew Yee

Finance Manager

Michael Choy

Head of Business Development

Shean Lim

Sales Manager

Hendrick Tan

E-Commerce Manager

Ngh Thien Kim

Operation & Warehouse Manager

Selvi Kaliannan

Head of Human Resources



Trusted by over 100+ local and international brands

Solutions at a Glance