Rurutiki

Your Full-fledged
E-commerce Partner

We help brands expand marketplace channels, scale operations, and drive measurable growth through data-driven execution. Seamlessly.

Trusted by World-Class Brands

Your Full-fledged
E-commerce Partner

We help brands expand marketplace
channels, scale operations, and drive
measurable growth through data-driven
execution. Seamlessly.

Your Full-fledged E-commerce Partner

We help brands expand marketplace channels, scale operations, and drive
measurable growth through data-driven execution. Seamlessly.

Trusted by World-Class Brands

Our Core Services

Our Core Services

E-commerce Marketplace Management
Fom onboarding to optimisation, we ensure your brand wins where it matters.
E-commerce Order Fullfillment
Keeps your inventory accurate, visible, and ready to scale in real time.
Business Insights & Data Analytics
Use actionable insights to turn your data into clear strategies and measurable growth.
Social and Live Commerce
Turn social engagement into revenue with high‑impact live selling and social commerce execution.
B2B Distribution, Warehousing & Export
Seamless multi‑channel distribution that keeps your brand consistent, compliant, and present wherever customers buy.
Explore All Solutions
E-commerce Marketplace Management E-commerce Order Fullfillment Business Insights & Data Analytics Social and Live Commerce B2B Distribution, Warehousing & Export

Scale with Us

Warehouse Pallet Space

3,537

unit
Team Size

90+

Proven FHR

90%

within 24 hours
Segmentation Warehouse

Ambient & Air-conditioned

MNC Partnership

10

years experience
Lazada
Shopee

Scale with Us

Warehouse Pallet Space

3,537

unit

Team Size


90+

Proven FHR


90%

within 24 hours

MNC Partnership


Ambient &
Air-conditioned

MNC Partnership

10

years experience
Lazada
Shopee

Collaborations

Trusted by Leading Platforms

Logistics Partners

Collaborations

Trusted by Leading Platforms

Logistics Partners

Scaling Beyond Limits

Success Story

From humble beginnings to a 15X growth in people, capability, and scale, Rurutiki’s decade-long journey reflects our commitment to building a powerful, future-ready engine for e-commerce across Malaysia and South East Asia.

2022

2022

Entering a new era. Evolved into a regional ready operation with 90+ strong team and a state-of-the-art 86,000 sqft. facility in Puncak Alam, Selangor. Our enhanced ecosystem now supports large-scale brand growth across Malaysia and South East Asia.

2018

2018

Exapanding capabilities. Scaled into Selangor and grew our team to over 70 talent. We launched our in-house creative and live selling studio, enabling full-funnel e-commerce execution.

2017

2017

Building momentum. Grew to a team of 20 and strengthend our operational capabilities as we expanded into a 12,000 sqft. facility.

2015

2015

Humble beginnings. Started with a team of 4 and a big ambition in a 6,100 sqft. shared warehouse in Kulai, Johor.

Testimonials

Hear From Our Partners

“Your dedication, professionalism and passion have set a strong foundation for continued success. We are proud to be your partner and look forward to growing together in the journey ahead.”

Yvonne Chee, Country Manager Farcent

Our Team

Meet Your Growth Partners

Behind our work is a team focused on simplifying complexity, unlocking markets, and building long-
term growth partnerships.

Goh Xiao Yen

Managing Director

rurutiki_corey

Corey Tan

Executive Director

rurutiki_tan

Tan Siew Yee

Finance Manager

rurutiki_Jyh

Loh Wei Jyh

Head of Human Resource

FAQS

Frequently Asked Questions

Yes. We centralise your inventory, pricing, and campaigns across Shopee Malaysia, Lazada Malaysia, TikTok Shop, and your webstore for smooth, consistent operations across the Malaysian e‑commerce landscape.

Your products are stored, picked, packed, and shipped from our e‑commerce–ready warehouse in Malaysia. We work with trusted local couriers like J&T, Ninja Van, and Pos Laju to ensure fast, reliable nationwide delivery. Additional warehouse and offline distribution services are also available.

We utilise our in-house business analytics to run targeted ads (Shopee Ads, Lazada Ads, TikTok Shop Ads), optimise your marketplace listings, support major Malaysian sale events, and host livestreams to increase visibility and conversions.

Yes. We help Malaysian SMEs launch and scale efficiently, while established brands benefit from deeper optimisation, stronger ROAS, and new‑channel expansion.

Definitely. Rurutiki acts as a turnkey gateway for foreign brands entering the Malaysian market. We handle marketplace onboarding, local compliance, fulfillment, marketing, and day‑to‑day operations. We make it easy for brands to launch and grow in Malaysia via e‑commerce without needing a physical presence.

Rurutiki integrates our deep offline trade expertise with online excellence. We combine strategic discipline with measurable accountability to drive sustainable growth. Our credibility is reinforced through commercial alignment, governance-led processes, and data-driven decision-making. We remain agile in responding to algorithm shifts and market dynamics, continuously recalibrating strategy to protect revenue, margins, and long-term brand equity.

We have supported brands in exporting to Singapore, Indonesia, the Philippines, Australia, Sri Lanka, Lebanon, and China. By combining commercial insight with structured coordination, we ensure shipments are properly prepared, consolidated, and executed, in accordance with each destination’s regulatory and market requirements.

Ready to grow your e-commerce ambition?

Let’s take your brand further, together.