Rurutiki’s name originated from the founding family pet horse. When it was first adopted, the former race horse was weak, but regained its vitality after years of love and care. The horse’s attitude of resilience, fortitude and determination inspired the founding values of the brand as it reflects the ability for the company to bounce back in any circumstance. Furthermore, “Rurutiki” is a Mandarin saying that means all paths are blessed.

Rurutiki has leveraged it’s longevity to garner strong brand awareness alongside its extensive history of proven excellence. The brand relies on its experience and strong track record to aid businesses embrace e-commerce, thus elevating their success.