E-Retail Sales Manager
September 7, 2026
Key Responsibilities
Sales Strategy & Business Growth
β’ Develop and execute comprehensive sales strategies that align with the company’s
business objectives and revenue targets.
β’ Drive sustainable business growth by identifying new business opportunities, expanding
existing accounts, and increasing market penetration.
β’ Establish annual sales targets, monitor sales performance, analyze business trends, and
provide accurate sales forecasts.
β’ Continuously evaluate market dynamics, customer needs, competitor activities, and
industry trends to identify growth opportunities.
Client & Business Development
β’ Build, manage, and strengthen long-term relationships with brand principals, key clients,
retailers, and strategic business partners.
β’ Lead business reviews, commercial negotiations, and partnership discussions to maximize
business opportunities.
β’ Ensure high levels of customer satisfaction through proactive account management and
excellent service delivery.
β’ Collaborate with clients to develop joint business plans and commercial strategies that
drive mutual growth.
Sales Operations & Commercial Excellence
β’ Oversee daily sales operations to ensure efficient execution of business plans and seamless
collaboration across internal departments.
β’ Work closely with Operations, Finance, and Warehouse teams to ensure smooth execution
of sales activities.
β’ Manage departmental budgets, operating expenses, and resource allocation to optimize
profitability and operational efficiency.
β’ Lead process improvements and implement best practices to enhance overall sales
effectiveness.
Leadership & Team Development
β’ Lead, mentor, and develop a high-performing sales team through effective coaching,
performance management, and continuous development.
β’ Recruit, onboard, train, and retain top sales talent while fostering a positive, collaborative,
and performance-driven culture.
β’ Set clear KPIs and performance expectations for team members, providing regular
coaching and constructive feedback.
β’ Identify competency gaps and implement development plans to improve individual and
team performance.
β’ Conduct performance evaluations and career development discussions to support
employee growth and succession planning.
Reporting & Business Performance
β’ Prepare and present monthly sales performance reports, business insights, market
analysis, and quarterly sales strategies to senior management.
β’ Monitor key business metrics, sales pipelines, profitability, and customer performance to
ensure business objectives are achieved.
β’ Utilize sales data and analytics to drive informed business decisions and improve
commercial outcomes.
β’ Ensure compliance with company policies, ethical standards, and governance requirements
in all sales activities
Job Requirements
β’ Bachelor’s Degree in Business Administration, Marketing, Sales, or a related discipline.
β’ Minimum 8 years of sales management experience, preferably within the FMCG, Modern
Trade, Retail, or E-Commerce industry.
β’ Proven track record of consistently achieving and exceeding sales targets while managing
key customer accounts.
β’ Strong understanding of the FMCG retail ecosystem, e-commerce marketplaces, consumer
trends, and commercial best practices.
β’ Demonstrated experience managing relationships with brand owners, distributors,
retailers, and strategic partners.
β’ Strong commercial acumen with sound knowledge of sales planning, budgeting, pricing
strategies, forecasting, and profitability management.
β’ Excellent leadership, coaching, and people management skills with the ability to build and
lead high-performing teams.
β’ Strong analytical and problem-solving skills with the ability to interpret data and translate
insights into business strategies.
β’ Excellent negotiation, presentation, communication, and stakeholder management skills.
β’ Proficient in Microsoft Office applications (Excel, PowerPoint, Word) and sales reporting or
CRM platforms.
β’ Fluent in both English and Mandarin (spoken and written) to effectively communicate with
clients and business partners.
β’ Able to thrive in a fast-paced, dynamic environment while managing multiple priorities and
tight deadlines.
β’ Willing to travel as required.